Inkpact Blog
Practical thinking on programmatic direct mail, customer retention, and behavioural science, from the team behind 15–65x ROI campaigns.
Modern marketing has never been more efficient. Brands can personalise emails at scale, automate customer journeys in real time, and trigger communications based on almost any behaviour imaginable. Th…
By 19, I was leading 150 people. By 30, I had built a company recognised by Forbes 30 Under 30, spoken on stages about the future of marketing and human connection, navigated hypergrowth, grief, mothe…
Outbound has never been more sophisticated, and it has never been easier to ignore. Sequences are mapped, touchpoints are optimised, messaging is tested and iterated. On paper, it works. In practice,…
"Bedroom to boardroom" usually means scaling an idea: taking something scrappy and making it serious. That is not what I mean here. I mean the bedroom in the literal sense. And most retail marketing w…
Most marketing teams do not have a volume problem. They have a meaning problem. The emails go out, the notifications land, the retargeting follows customers across every screen, and yet engagement kee…
Retail CRM teams are working harder than ever to maintain results they achieved a year ago. The segmentation is sharper, the automation more sophisticated, the creative more refined, and yet open rate…
Your prospects are drowning. Their inbox holds 147 unread emails. Their LinkedIn is full of "quick question" messages from people they have never met. Every outbound channel that was once effective ha…
Email is optimised. SMS is automated. Push notifications are relentless. CRM teams have spent the last decade perfecting digital lifecycle marketing. And yet something uncomfortable has happened along…
- The average subscription business loses 5–8% of subscribers every month - A single well-timed handwritten note can reduce cancellations by 30–40% in at-risk cohorts - The three highest-impact moment…
