Inkpact Blog
Practical thinking on programmatic direct mail, customer retention, and behavioural science — from the team behind 15–65× ROI campaigns.
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The average person receives well over 100 emails a day, alongside endless texts, ads, Slack notifications, app alerts, and social content competing for attention. Spam filters are tighter than ever. O…
Luxury customers have never just bought products. They buy perception. Feeling. Taste. Attention to detail. And increasingly, they are buying how a brand makes them feel long before they reach checkou…
One of the biggest misconceptions in leadership is that the higher you climb, the less support you should need. That strength looks like certainty. That success means having the answers. That good lea…
Modern marketing has never been more efficient. Brands can personalise emails at scale, automate customer journeys in real time, and trigger communications based on almost any behaviour imaginable. Th…
By 19, I was leading 150 people. By 30, I had built a company recognised by Forbes 30 Under 30, spoken on stages about the future of marketing and human connection, navigated hypergrowth, grief, mothe…
Outbound has never been more sophisticated, and it has never been easier to ignore. Sequences are mapped, touchpoints are optimised, messaging is tested and iterated. On paper, it works. In practice,…
"Bedroom to boardroom" usually means scaling an idea: taking something scrappy and making it serious. That is not what I mean here. I mean the bedroom in the literal sense. And most retail marketing w…
Most marketing teams do not have a volume problem. They have a meaning problem. The emails go out, the notifications land, the retargeting follows customers across every screen, and yet engagement kee…
Retail CRM teams are working harder than ever to maintain results they achieved a year ago. The segmentation is sharper, the automation more sophisticated, the creative more refined, and yet open rate…
