Inkpact Blog
Practical thinking on programmatic direct mail, customer retention, and behavioural science — from the team behind 15–65x ROI campaigns.
Retail CRM teams are working harder than ever to maintain results they achieved a year ago. The segmentation is sharper, the automation more sophisticated, the creative more refined — and yet open rat…
Your prospects are drowning. Their inbox holds 147 unread emails. Their LinkedIn is full of "quick question" messages from people they have never met. Every outbound channel that was once effective ha…
Email is optimised. SMS is automated. Push notifications are relentless. CRM teams have spent the last decade perfecting digital lifecycle marketing. And yet something uncomfortable has happened along…
- The average subscription business loses 5–8% of subscribers every month - A single well-timed handwritten note can reduce cancellations by 30–40% in at-risk cohorts - The three highest-impact moment…
Marketing has never had more tools, more automation, or more dashboards measuring performance. We can track everything. We can optimise anything. We can build funnels so complex they need their own po…
- Direct mail open rates are near 100%; email averages 20–25% - Handwritten notes from Inkpact achieve 15–65x ROI versus standard digital channels - Physical mail activates the endowment effect and re…
