Inkpact

Case Studies

Results that speak for themselves.

Real campaigns. Real brands. Real numbers.

Orlebar Brown
HandwrittenLook Book

Orlebar Brown

Personalised handwritten notes and premium gifting campaign.

16×

ROAS

14%

Response Rate

+10%

Revenue

Victoria Beckham
Handwritten

Victoria Beckham

Welcome journey transformation driving 1st to 2nd purchase.

+56×

ROAS

+66%

2nd Order Revenue

+31%

Revenue per Contact

Space NK
HandwrittenGifting

Space NK

How handwritten notes double loyalty programme tier migration.

Tier Migration

+118%

Migrating to Deluxe

+29%

Purchases

OKA
Handwritten

OKA

Welcome journey transformation driving 1st to 2nd purchase.

26.6×

ROI (High Value)

16×

Overall ROI

+931%

Revenue

Libby London
ProgrammaticPostcards

Libby London

Real-time programmatic postcards to reduce cart abandonment.

12%

Avg Response Rate

56×

ROI

Nkuku
HandwrittenCatalogues

Nkuku

Converting catalogue browsers into buyers with handcrafted notes.

24×

ROI

Speedo
HandwrittenGifting

Speedo

Recognising top-tier community members with personal handwritten notes.

+904%

Revenue

The Times
Handwritten

The Times

Reducing subscriber churn at renewal with personalised physical letters.

+36%

Revenue

Brook Taverner
Programmatic

Brook Taverner

Automated programmatic direct mail triggered by CRM behaviour.

22×

ROI

12%

Response Rate

Sweaty Betty
Handwritten

Sweaty Betty

Handwritten seasonal campaigns to celebrate and grow a loyal community.

14%

Redemption

54%

Purchased Within 3 Weeks

+19.5%

AOV

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