Inkpact

What We Do

Handwritten notes, without the usual limits

A handwritten note makes a customer interaction feel more personal because it carries something most digital communication does not: visible effort.

We help brands use handwritten notes at scale, either for focused campaigns or as part of an ongoing customer journey. They can welcome a new customer, recognise loyalty, support a gifting campaign or reconnect with someone who has stopped shopping.

The campaign may reach thousands of people. The message should still feel like it was written for one.

ME+EM handwritten note campaign — a stack of personalised notes on a dark background

Why it works

More personal than another email

Email works well for many customer communications, but it is not always the right format when the aim is to show appreciation or strengthen a relationship.

Handwritten notes give these moments more weight. They make the customer feel recognised without relying on another promotion, offer or discount.

That is why they work particularly well for thank-yous, loyalty moments and communications where the relationship matters as much as the next purchase.

The Times and Sunday Times personalised handwritten subscription anniversary notes fanned out on a dark surface

Built around the customer moment

The strongest campaigns start with a clear reason for writing.

That could be a customer’s first purchase, an important anniversary, a high-value order or a period of inactivity. The audience, timing and message are then built around that moment.

Personalisation alone is not enough. A good note should reflect what the customer has actually done, rather than feeling like generic direct mail with their name added to it.

One campaign or always on

Some brands begin with a single send around a launch, event or specific customer group. Others connect handwritten notes to their CRM so they are triggered automatically when a customer reaches a certain stage.

Both can work. The right approach depends on the audience, volume and purpose of the campaign. We help brands build something that works creatively, commercially and operationally.

We manage the full process

We take care of the cards, handwriting, envelopes, personalisation, fulfilment and postage. We can also support with customer data, artwork and campaign planning.

This makes handwritten communication practical at scale without losing the quality that makes it effective in the first place.

Genuine handwriting, produced properly

Every note is physically written using a real pen.

Depending on the campaign, it can be completed by one of our writers or produced using our AI-scripted handwriting technology. We recommend the right method based on the message, volume, budget and level of personalisation required.

The result should feel natural, appropriate for the brand and believable to the person receiving it.

Space NK NDULGE loyalty programme handwritten note showing clear pen-on-card writing

Where handwritten notes work

Customer welcomes
Loyalty and VIP programmes
First-to-second purchase journeys
Win-back activity
Gifting
Event follow-ups
Founder communications
B2B outreach

Brands we have worked with

The Times and Sunday Times personalised handwritten note campaign by Inkpact
The Times
Waitrose personalised handwritten note held by a team member
Waitrose
Space NK customer loyalty handwritten note produced by Inkpact
Space NK
OKA thank-you handwritten note held by a team member
OKA
ME+EM seasonal handwritten note campaign produced at scale by Inkpact
ME+EM

Explore other formats

AI-Scripted Notes

AI-Scripted Notes

Recognisable handwriting produced at higher volumes using real ink.

Explore →
Gifting

Gifting

Personalised gifting built around the customer and the reason for sending.

Explore →

Make physical mail part of the customer journey

Whether you are planning a single campaign or looking to introduce handwritten notes into your CRM, we can help identify where they will have the greatest impact.