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7 posts
Modern marketing has never been more efficient. Brands can personalise emails at scale, automate customer journeys in real time, and trigger communications based on almost any behaviour imaginable. Th…
Outbound has never been more sophisticated, and it has never been easier to ignore. Sequences are mapped, touchpoints are optimised, messaging is tested and iterated. On paper, it works. In practice,…
Retail CRM teams are working harder than ever to maintain results they achieved a year ago. The segmentation is sharper, the automation more sophisticated, the creative more refined, and yet open rate…
Your prospects are drowning. Their inbox holds 147 unread emails. Their LinkedIn is full of "quick question" messages from people they have never met. Every outbound channel that was once effective ha…
Email is optimised. SMS is automated. Push notifications are relentless. CRM teams have spent the last decade perfecting digital lifecycle marketing. And yet something uncomfortable has happened along…
- The average subscription business loses 5–8% of subscribers every month - A single well-timed handwritten note can reduce cancellations by 30–40% in at-risk cohorts - The three highest-impact moment…
- Direct mail open rates are near 100%; email averages 20–25% - Handwritten notes from Inkpact achieve 15–65x ROI versus standard digital channels - Physical mail activates the endowment effect and re…
