Topic
3 posts
Email is optimised. SMS is automated. Push notifications are relentless. CRM teams have spent the last decade perfecting digital lifecycle marketing. And yet something uncomfortable has happened along…
- The average subscription business loses 5–8% of subscribers every month - A single well-timed handwritten note can reduce cancellations by 30–40% in at-risk cohorts - The three highest-impact moment…
- Direct mail open rates are near 100%; email averages 20–25% - Handwritten notes from Inkpact achieve 15–65x ROI versus standard digital channels - Physical mail activates the endowment effect and re…
