What We Do
Physical mail, triggered by customer behaviour
Customer journeys do not need to remain entirely digital.
We help brands use CRM and ecommerce data to trigger personalised postcards based on what a customer has done. A card can be sent after a first purchase, following an abandoned basket or when somebody has stopped shopping for a period of time.
The campaign is automated behind the scenes, but the customer receives something physical and relevant to their experience.
Built into the existing customer journey
Programmatic postcards work alongside the channels a brand already uses.
The same triggers and customer segments that support email, SMS and paid media can also be used to send physical mail. This gives brands another way to reach customers when digital communication is being ignored or when a higher-value interaction is justified.
Postcards do not need to replace the rest of the CRM programme. They give it another route to the customer.
Personalised beyond a first name
The content of each postcard can change according to customer data.
That may include the product viewed, the nearest store, a personalised offer, loyalty information or imagery connected to previous behaviour.
The aim is to make the card relevant to the reason it was triggered, rather than producing one generic design for everybody.
Automated and measurable
Once the campaign is connected, postcards can be produced and sent without every mailing needing to be managed manually.
Performance can be measured using control groups, unique discount codes, QR codes and customer-level purchase data. This allows brands to understand whether the campaign has created incremental revenue, rather than judging it only as a piece of creative mail.
We handle production and fulfilment
We manage the printing, personalisation, data processing, fulfilment and postage. We also support with trigger planning, campaign setup and testing.
This makes physical mail practical as an ongoing CRM channel rather than an occasional large campaign.
Where programmatic postcards work
The right trigger depends on the value of the customer, the buying cycle and the behaviour the brand wants to influence.
Explore other formats
Add physical mail to your CRM
We can help identify the right triggers, build the test and measure whether postcards are creating additional revenue.