Inkpact

What We Do

Print that earns more time with the customer

A well-produced catalogue gives customers more space to explore a brand than most digital formats allow.

It can bring a collection together, introduce products in context and create a stronger sense of the brand behind them. Customers can return to it over time rather than seeing it once in a crowded feed or inbox.

We help brands produce, personalise and deliver catalogues and lookbooks to the audiences most likely to engage with them.

A premium Inkpact catalogue open to an editorial page spread, showing high-quality print

Targeted rather than sent to everyone

The audience is as important as the creative.

Catalogues can be sent to high-value customers, recent purchasers, lapsed customers or people with a clear interest in a particular category. This makes the campaign more commercially focused and avoids unnecessary print and postage.

We help brands use customer data to decide who should receive the piece and why.

An Inkpact catalogue showing editorial page quality and print detailA premium lookbook open to an editorial spread with strong visual composition

More personal than a standard catalogue drop

The format can be adapted to reflect the customer or the campaign.

That might include personalised covers, local store details, individual offers, product recommendations or a handwritten note from the brand. Inserts and supporting materials can also change between customer groups.

These details make the send feel more intentional without compromising the quality of the main publication.

Close-up of personalised catalogue inserts and handwritten additions showing print quality

Designed as part of a wider campaign

A catalogue can support a seasonal launch, but it does not need to operate in isolation.

It can be connected to email, ecommerce and CRM activity before and after the send. QR codes, unique offers and customer-level tracking can help link the physical experience back to online behaviour and sales.

This gives the campaign a clearer role within the wider customer journey.

Production, fulfilment and delivery

We support the process from campaign planning and personalisation through to printing, packing and postage.

Handwritten notes, samples, inserts and other physical items can also be included in the same mailing where appropriate. The result is one coordinated campaign rather than separate creative, print and fulfilment projects.

Where catalogues and lookbooks work

Seasonal collections
Product launches
Christmas edits
Store openings
VIP customer communication
Lapsed-customer reactivation
Editorial brand storytelling
High-value product ranges

The strongest campaigns combine good creative with a clear audience and a reason for sending it now.

Explore other formats

Gifting

Gifting

Personalised gifting built around the customer and the reason for sending.

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Programmatic Postcards

Programmatic Postcards

Personalised postcards triggered by customer behaviour and CRM data.

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Put your brand in the customer’s hands

We can help plan the audience, format, personalisation and fulfilment around the commercial purpose of the campaign.