Topic
3 posts
"Bedroom to boardroom" usually means scaling an idea: taking something scrappy and making it serious. That is not what I mean here. I mean the bedroom in the literal sense. And most retail marketing w…
Retail CRM teams are working harder than ever to maintain results they achieved a year ago. The segmentation is sharper, the automation more sophisticated, the creative more refined, and yet open rate…
- Direct mail open rates are near 100%; email averages 20–25% - Handwritten notes from Inkpact achieve 15–65x ROI versus standard digital channels - Physical mail activates the endowment effect and re…
