How It Works
Turn customer moments into physical mail
Inkpact connects customer data with personalised physical mail.
A campaign can run automatically from behaviour in your CRM or ecommerce platform, or begin with a customer list uploaded for a specific send. Either way, we manage what happens next, from personalisation and production through to fulfilment and delivery.
From online behaviour to someone's doorstep
Inkpact connects to the platforms already running your customer journeys. When a customer reaches the right moment, their data is passed securely into Inkpact and used to produce a personalised piece of physical mail.
We then manage the design, production, fulfilment and delivery, allowing the campaign to run automatically without reducing the quality of the final piece.
Customer behaviour triggers the campaign. Inkpact manages everything needed to turn that data into a personalised physical send.
Automated campaigns
Physical mail can be connected to customer journeys already running through your CRM or ecommerce platform.
A campaign might be triggered after a first purchase, when a customer reaches a loyalty threshold, following an abandoned basket or after a defined period of inactivity. Once the journey is live, each piece is produced and sent when the customer reaches the right moment.
Manual campaigns
Not every campaign needs an integration.
For launches, events, VIP sends, seasonal activity or prospecting, a customer audience can be uploaded directly. Once the data and creative are approved, Inkpact manages the personalisation, production and delivery in the same way.
One process from data to delivery
Once the audience, trigger and format are agreed, we build the campaign around the customer moment.
That includes the message, artwork, personalisation and physical production requirements. Customer data is then matched to each individual piece before it moves through handwriting or print, packing, fulfilment and postage.
Instead of managing separate creative, production and fulfilment suppliers, brands have one process for the complete send.
Audience and trigger
Define who should receive the campaign, what has happened in the customer relationship and when the piece should be sent.
Creative and personalisation
Agree the format, message, artwork and customer information that will change between recipients.
Production and fulfilment
Inkpact manages handwriting or print, data matching, packing, inserts, envelopes, gifts and any other campaign requirements.
Delivery and measurement
The campaign is posted to the customer and can be measured through control groups, customer-level purchase data, unique codes or QR codes where appropriate.
One platform across every format
The campaign process stays connected to the customer data and the reason for sending, even when the physical format changes.
Find the right place for physical mail
We can help identify the customer moments where a physical interaction is most likely to improve retention, repeat purchase or the wider customer relationship.